Expat weaponry

HSBC Expat

Our expat guides, in association with the Guardian, will help you with the challenges of living and working abroad.

Arranging your finances. Understanding the tax implications of being an expat. The cost of living in a new country. There are lots to of things to think about as an expat and you need to make sure you are making the most of your situation.

Read our expat guide to money management

Moving abroad takes most families into unfamiliar territory – with all kinds of big decisions to make. Where will you live? What schools will your children go to? What can you do to ensure your family’s future is secure?

Read our expat guide to family finances

Many expats find themselves with more disposable income when they work abroad. Financial planning is essential if you want to make the most of your money. Get the right advice, balanced investments and plan for your retirement.

Read our expat guide to growing your wealth


“What a great book! For the first time, a real-life manual that will reassure every expat woman that she is not alone in her unspoken feelings and questions. I loved it!”

Ruth E. Van Reken, Co-author of Third Culture Kids: Growing Up Among Worlds


I miss the food and the massages, but there’s life after China

Among the things I knew I would miss were China friends, the convenience of life, late opening times, having an ayi (cleaner), massages, my favourite Chinese food and the fabric market – where you can get tailored dresses, coats and suits made at ridiculously low prices.

It was a fair assessment and explains why I can be found in central London asking Chinese women in nail bars where I can get a massage. More often than not they reply with thick London accents and suspicious expressions that they don’t know, or even worse, that they would “try Soho”.

It seems that wherever we live we are always searching for answers.


A central and secure home for your money

Based in the offshore jurisdiction of Jersey (Channel Islands), HSBC Expat provides wealth management, banking and currency management services in a secure, central location. So if you move, your finances won’t have to.



In terms of childcare specifically, those living in the UK (10th) are not as fortunate, with expats spending on average $12,790 a year per child making the UK the most expensive place in the league table. Expats here are also much more likely to have seen the cost of raising children increase (85%) than average (65%) and also more likely to report a decline in the quality of childcare (32% compared to 16% on average).

The UK ranks poorly (23rd) on the 2011 Expat Economics league table suggesting that for expats here, finding suitable childcare while having less disposable income (24th on the disposable income league table) represents a real issue.

In contrast, China seems to be the most cost-effective place for childcare. Expats here are more likely (22%) to have seen the cost of raising children decrease, and at the same time are more likely to have seen an improvement in the quality of childcare (56% compared to 48% on average). What’s more 40% of China based expats believe that the cost of childcare hasn’t changed much since they relocated.


Expat Shield provides the following ad placements:

Premium Placement

Expat Shield provides an uncluttered environment consisting of fewer advertising units to enhance visitors’ experience-and your marketing message.

High-Impact Sizing and Styles (including streaming video)

Video, Rectangles, Banners, Interstitial and Half-page ads appearing above the fold offer high visibility to your creative.

Targeted Delivery

Through sophisticated targeting Expat Shield is able to deliver contextually targeted advertising to your core target audience based on contextual categories such as Automotive, Business, Finance, Travel, etc..

Ad Placement on our start page and our interstitial pages.

Place your ad next to premium business and technology content on the Expat Shield launch and interstitial pages.

Ad Placement throughout the user experience

Place your ads above the fold (and above the page) of some of the most premium online content. Contextual targeting opportunities are available.



These are typically highly skilled professionals who are brought to a different location by their company or profession to help establish or build up their business outside of their home country.

These are valued employees whom organizations spend on average more than $75K on relocation services alone, outside of elevated salaries. (source: worldwide ERC)

They have higher earning potential, and a higher than average disposable income due to corporate benefits. For example:

  • 86% of companies provide COLA or Cost Of Living Adjustments.
  • 95% + of companies provide some form of tax reimbursements either in the form of relief or complete subsidy.
  • 95% provide free shipping of goods.
  • 75% provide free storage of goods while on assignment.
  • 4% provide free housing assignment

Source: Handbook of research in international human resource management By Günter K. Stahl, Ingmar Björkman

“Direct compensation in the form of salary can be as much as 2x their compensation in their native country.”

Negotiating Expatriate Packages, Lionel Laroche, Ph.D., P.Eng. and Catherine Mercer Bing, MA

These statistics demonstrate why a very high disposable income is available b expats and why they are such a desirable advertising target.

On average, the Expat Shield user makes $75,000 per year. (note this is not adjusted for expatriates)


…around 25-30% (true!) of our members are based in the United Arab Emirates…


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2 Responses to Expat weaponry

  1. Pingback: Expatriate haunts | Fight the Landlord

  2. Pingback: On Hiatus | Fight the Landlord

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