Reasons to hate the Olympics, 1: the media

First in what could be a conceivably endless series of posts on the smell of bullshit floating around the Olympic Games.

Exhibit A is this shockingly inept piece of journalism from the Guardian, who a few months ago decided it would be a good idea to give space to the CEO’s pop psychological plugs. Funnily enough, comments weren’t allowed on this article:

Games chief tells Britain to wake up to ‘extraordinary opportunity’ of Olympics

Paul Deighton, chief executive of the London Organising Committee of the Olympic and Paralympic Games (Locog), said he was concerned that many businesses and members of the public would not recognise its scale until shortly before it started.

“When the world starts arriving here, the light will begin to go on and people will start to say ‘Wow, I had no idea. This will be the experience of a lifetime.’ This is my real concern,” he said.

“The thing that keeps me up at night is whether we will take full advantage of the extraordinary opportunity coming our way this summer. I know that by the time we get to the end of this most people will say that they had no idea of the scale and opportunity of this, if only. I don’t want too many if onlys.”

Breaking news – The Olympics is going to be great!

The BBC is sending more than seven hundred journalists to cover the event, and already has people like Gabby Logan doing the rounds on panel shows (Room 101, 8 Out of 10 Cats) suggesting that anyone who moans about the Olympics is an idiot.

The Beeb has such an enormous investment in providing News and Sport that it is in a complete bind over sports-related news stories (FIFA, Beijing Olympics, Bahrain Grand Prix) which it cannot report without shooting itself in the foot when it comes to negotiating rights deals, cheerleading and generally building up hype and doing the marketeers work for them.

So, that’s one reason to hate the Olympics, the fact that no news organisation seems capable of reporting it properly, as they all want the kudos of reporting on it and are happy to take stories from its PR companies (within which probably most of the text is provided by these companies).

Lots more to follow.

This entry was posted in Advertising, Olympic Bullshit and tagged , , , . Bookmark the permalink.

2 Responses to Reasons to hate the Olympics, 1: the media

  1. Pingback: Reasons to hate the Olympics, 4: Beijing 2008 | Fight the Landlord

  2. Pingback: Reasons to hate the Olympics, 5: An orgy of advertising | Fight the Landlord

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