Tag Archives: branding

Reasons to hate the Olympics, 5: An orgy of advertising

Much more has been written about this elsewhere (I’m going to link to some relevant articles), but some points are worth reiterating and compiling: The Olympic Games are an advertiser’s wet dream, because: 1. The Olympic Act makes provision for … Continue reading

Posted in Advertising, Olympic Bullshit | Tagged , , , , , | Leave a comment

The definition of a Lovemark is a product, service or entity that inspires Loyalty Beyond Reason.

“There’s every chance you have a number of Lovemarks in your life. Products, restaurants, holiday destinations, musicians, radio stations, TV shows, writers, artists, sports teams, breeds of dog. Just a few of the entities that have the potential to be … Continue reading

Posted in Advertising, Other books | Tagged , , , , , , | Leave a comment