Tag Archives: Doubleday

The definition of a Lovemark is a product, service or entity that inspires Loyalty Beyond Reason.

“There’s every chance you have a number of Lovemarks in your life. Products, restaurants, holiday destinations, musicians, radio stations, TV shows, writers, artists, sports teams, breeds of dog. Just a few of the entities that have the potential to be … Continue reading

Posted in Advertising, Other books | Tagged , , , , , , | Leave a comment